I’m seeing them live at Earls court on my birthday later this month. I’d have been rejected by both groups for heresy, though.įor the last decade my favourite band has been The Arctic Monkeys.
#RIVET AND HIDE SALE MOD#
RD: Nice! Even though I was born at the tail end of the eighties, I like a lot music from that decade, too.ĭH: If I had been a teenager in 1960s Britain I’d have loved elements of both the Mod and Rocker style and combined both. I’ve always enjoyed films and books that document social and cultural changes and music that reflects that change too.
Fortunately it had little lasting influence over my sense of style. So tell me, what kind of music or movies have inspired your style and love of denim?ĭH: The 80s was my formative decade music. The community is a big part of what makes the denim hobby fun for me. There are some great characters behind the brands and customers and meeting them is the best part. It’s not an easy business but I find it incredibly satisfying. So I cashed in life savings, got the Flat Head dealership, traveled to Japan, and just dived in. London lacked a great Japanese denim store and the penny dropped. I knew I could only create a business if it totally absorbed me. By this time I was becoming more addicted to raw clothing and leather goods and fixated on patina and other aging processes. I had never bought clothes that had been pre-distressed with a mock-lived-in design. I became more and more interested in how things are made and the motivation that lies behind each brand I was buying in to. Over time my enthusiasm with it went deeper than looking for the best fit. In the last 10 years I first got into Nudie Jeans and then Japanese repro brands like The Flat Head. I have no idea whether they were selvedge as I was not even aware of it at the time (unlike some of my customers.) RD: How did you get into raw denim and how did you end up deciding to make it your job?ĭH: I bought my first pair of STF Levi’s in the 80s. The Flat Head 2001 (source: Horst Friedrichs) It’s bang next to the tube (subway) so the location is very convenient. It’s a bit reminiscent of London’s Saville Row for suits – but with denim. It’s a great 600sq ft loft space, from which I operate the webshop, but have it set up like a store where customers can browse, try on jeans to their hearts’ content and get a very attentive one-on-one service. In May we moved lock stock and union special barrel to the workshop in Parson’s Green. My first PBJ and 3sixteen order arrived whilst I was there and I suddenly realized I had well and truly outgrown my home. April came, and I moved all the stock to Apartment 58, where I did a month long pop-up. It was great: I’d make the customer a coffee or a good old British cup of tea and quite often we’d end up chatting like old friends. In February I started doing appointments in my living room. This year I have introduced Pure Blue Japan, indigofera, Bybeatle, Dawson Denim and 3sixteen.įew people knew that I was operating R&H out of my living room, bedroom and any spare space from my small west London home. And being a home for Steel Feather was important to show I was out to find new and interesting small-scale brands. However, once I got some great brands on board like The Flat Head I never looked back. I kind of leaped into the unknown here in London. How has the store grown and changed since then?ĭH: When I look back to August 2012 I almost shudder with fear again. RD: It’s been over a year since Rivet And Hide opened its doors.
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